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A nicely designed web site is paramount to your company image. However, it is the function behind that site that can help make money, save manhours, and generally automate various processes in your business. A business web site needs to be empowered by web applications.
In the online game, it is not the design that makes you money, but the function. It is not the complexity of the information on your site that drives the number of leads from advertising, but the clarity of your campaign. Clarity trumps persuation in test after test.
Clarity must be the driving factor from campaign conception to the measurement of results. When you raise incentives, you aim for clarity. When you raise motivation, you aim for clarity. When you reduce friction, you aim for clarity. When you reduce anxiety, you aim for clarity. Landing pages that deliver EXACTLY what you promise in your ads are the key to better conversions.
We practice what we preach: this landing page you are watching now changes the titles and offers displayed on it to match the exact thing you promise in the ads which point to it. Therefore with one page like this one you can display an infinite number of offers in your ads. The destination link in your ad controls what title, subtitles, offer and company name will be displayed on this landing page. With our free download you can send all your Google Ads traffic to a page just like this one. Each ad will make this page look uniquely different. It's an infinite page! How much is that worth?
This body text you read comes from a simple text file you can modify by hand before uploading it to your server. The form on the right hand side can be replaced by your Vertical Response, Aweber or Constant Contact lead capture code, so you can place your own working form inside this landing page.
How well does this system work? Well, as you can see, our own campaigns are powered by it. Your download is free, we really give you this whole system to play with. However, it will be protected by a password. Schedule a free consultation with us, and ask the person who answers (usually me or someone in my office) for the password to unlock your free download.
"Dan
has helped us build three web sites for e-marketing and direct
marketing support. We have spent thousands a year for various
other marketing programs, seminars, gurus, and what not. None
has performed even close to the technology Dan has made available
to us. I am very happy to call him a friend!"
Roni
Berson
"We
solicited Dan to look at some network and web issues, which
he resolved promptly and permanently (things finally run now).
For the first time in two years our emails are back up and running,
our remote offices connect to main server just fine, and he
is now building our web site. Thank you Dan."
Terry
Watson
"When
we decided to redesign our web site, we hired Dan. He was the
first IT person we didn't have to chase down. He was always
on time with deliverables, took the time to train the staff,
addressed quickly every little change we wanted, and then he
threw in (for free) a $1500 application we initially declined
to lower our cost. We are beyond happy! Highly recommended."
Kelly
Daly
"As
I am running to reclaim my State Senator seat, I looked at all
the available political web site platforms, and they are all
terribly expensive, and carry exorbitant ongoing fees, payment
processing fees, etc. Dan cranked up a system originally intended
for Google Leads and it is working great for our campaign lead
collection purposes. Thanks Danny!"
Joe
Markley
"As
a fellow programmer, I sometimes go to Dan for advice or to
write a little piece of code that is above my head. He always
helps out. Over the years I've sent him dozens of customers,
not to help Dan, but to help them, the clients. I have never
seen such a level of satisfaction; this guy is truly one of
a rare breed of business people who genuinely delivers what
he promises. You simply can't go wrong working with him."
Douglas
Hageman
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